At The Helm

Our guide to branding, marketing, design & print knowledge.
New services, new markets, poor employee communication – there are a number of factors that can lead to fractured brands. Running a full brand audit can assess perceptions and reveal ways to sharpen your brand strategy.
New services, new markets, poor employee communication – there are a number of factors that can lead to fractured brands. Running a full brand audit can assess perceptions and reveal ways to sharpen your brand strategy.

Does Your Company Need a Brand Audit?

New services, new markets, poor employee communication – there are a number of factors that can lead to fractured brands. Running a full brand audit can assess perceptions and reveal ways to sharpen your brand strategy.

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Avoiding budget blowouts and missed deadlines usually boils down to one trick: carefully reviewing drafts and giving concise, appropriate feedback to your creative team.
Avoiding budget blowouts and missed deadlines usually boils down to one trick: carefully reviewing drafts and giving concise, appropriate feedback to your creative team.

Avoiding Blown Budgets & Deadlines

Avoiding budget blowouts and missed deadlines usually boils down to one trick: carefully reviewing drafts and giving concise, appropriate feedback to your creative team.

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Creating a marketing plan without knowing your budget or appropriating the right funds will stall your efforts, or worse, blow a hole in your company's finances. Get a baseline of how much you can spend, then find tactics to match.
Creating a marketing plan without knowing your budget or appropriating the right funds will stall your efforts, or worse, blow a hole in your company's finances. Get a baseline of how much you can spend, then find tactics to match.

Marketing Plan Basics: Your Budget

Creating a marketing plan without knowing your budget or appropriating the right funds will stall your efforts, or worse, blow a hole in your company’s finances. Get a baseline of how much you can spend, then find tactics to match.

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With a firm grasp on what makes your company different and why your audience will care, you're ready to tackle the plan itself: Create measurable objectives, craft high-level strategies, and get to work implementing boots-on-the-ground tactics for marketing success.
With a firm grasp on what makes your company different and why your audience will care, you're ready to tackle the plan itself: Create measurable objectives, craft high-level strategies, and get to work implementing boots-on-the-ground tactics for marketing success.

Marketing Plan Basics: Your Master Plan

With a firm grasp on what makes your company different and why your audience will care, you’re ready to tackle the plan itself: Create measurable objectives, craft high-level strategies, and get to work implementing boots-on-the-ground tactics for marketing success.

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Step two of a solid marketing plan is genuinely understanding who you're targeting, as well as understanding the competitive landscape and your audience's ecosystem at-large.
Step two of a solid marketing plan is genuinely understanding who you're targeting, as well as understanding the competitive landscape and your audience's ecosystem at-large.

Marketing Plan Basics: It’s About Them

Step two of a solid marketing plan is genuinely understanding who you’re targeting, as well as understanding the competitive landscape and your audience’s ecosystem at-large.

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The first step in creating a great marketing plan is All About You. If you can't define your company and what makes it the better choice, your target audience won't be able to either.
The first step in creating a great marketing plan is All About You. If you can't define your company and what makes it the better choice, your target audience won't be able to either.

Marketing Plan Basics: It’s About You

The first step in creating a great marketing plan is All About You. If you can’t define your company and what makes it the better choice, your target audience won’t be able to either.

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A solid marketing plan helps you announce new offerings, capture new customers, raise awareness, track and evaluate advertising expenses, and keep your business humming. Does your company have a plan in place?
A solid marketing plan helps you announce new offerings, capture new customers, raise awareness, track and evaluate advertising expenses, and keep your business humming. Does your company have a plan in place?

Marketing Plan Basics: An Overview

A solid marketing plan helps you announce new offerings, capture new customers, raise awareness, track and evaluate advertising expenses, and keep your business humming. Does your company have a plan in place?

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