New services, new markets, poor employee communication – there are a number of factors that can lead to fractured brands. Running a full brand audit can assess perceptions and reveal ways to sharpen your brand strategy.
Creating a marketing plan without knowing your budget or appropriating the right funds will stall your efforts, or worse, blow a hole in your company’s finances. Get a baseline of how much you can spend, then find tactics to match.
With a firm grasp on what makes your company different and why your audience will care, you’re ready to tackle the plan itself: Create measurable objectives, craft high-level strategies, and get to work implementing boots-on-the-ground tactics for marketing success.
A solid marketing plan helps you announce new offerings, capture new customers, raise awareness, track and evaluate advertising expenses, and keep your business humming. Does your company have a plan in place?