Anita Williamson Realty

Brand Development, Graphic Design, Print Production

  • CLIENT:

    Anita Williamson

  • DATE:

    2017, 2018

  • SHARE:

At the heart of Anita Williamson’s real estate practice is dedication to placing client’s priorities first. By helping them consider every facet of buying or selling – from the community they want to live in, to finding the kitchen that inspires them, she gets real about what matters most.

With an incredibly crowded real estate industry in the Richmond region, Anita came to us for help in standing out among her peers. After an in-depth brand strategy exploration, we created a suite of materials that features fresh, vibrant colors and a simplified home mark to showcase her personality and approach to her work.

We also created a strategy that focuses on the “getting real” theme, with a variety of messaging suggestions to use across social media channels and traditional materials. The results have been a steady increase in brand recognition in her community, along with higher sales and faster closings.

Our project deliverables included:

Full-Scale Brand Identity Creation
Brand Guidelines
Outdoor, For-Sale Signage
Client Communication Cards + Envelopes
Full Stationery Suite Design + Production
Branded Digital + Print Communication Imagery