Bright Body

Brand Development, Graphic Design, Print Production

  • CLIENT:

    FasFuel

  • DATE:

    April 2016

  • SHARE:

Bright Body is a truly all-natural & organic body, face, and hair care company that focuses on creating a product line using ingredients that achieve the safest possible rating from the Environmental Working Group. All products are made by hand in small batches in a commercial kitchen just outside of Richmond, VA., for a truly local brand.

With the focus of using such natural ingredients, and a principle of tailoring all products for unique hair and skin, we built a brand that conveys such natural simplicity. We used fresh colors; balancing a lively, fun, natural feel with grounded, less vibrant color tones to round out a minimal logo that’s backed up by a punch of visual life and supplementary patterns.

With the brand development complete, Helm & Hue developed a library of labels designs for each of their three product categories: face, body, and hair. Bottle size, legal restrictions, and multiple design drafts later, Bright Body was stocked with a library of completed designs, and ready-to-go templates for future recipes and product offerings.

Helm & Hue produced matte coated labels for Bright Body’s initial product launch.

All product photography courtesy of Karen Gage Photography.

Our project deliverables included:

Branding Strategy & Development
Business Card Design & Production
Product Label Design & Production