Advertising, Graphic Design, Print Production



  • DATE:

    2016, 2017

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A new addition to the flooring market in Richmond, FlooringRVA has taken the home improvement industry by storm. With a strong focus on offering unique, superior-quality materials for their clients, FlooringRVA has skyrocketed in sales and broken numerous traditional expectations in its first 18 months of being in business.

After helping FRVA with collateral to promote a ground-breaking membership program, as well as outfitting them with backdrop materials two years in a row for the Richmond Home & Garden show, RVA’s largest home expo of the year, they approached Helm & Hue for help in outfitting a new retail location in the near West End. We developed a variety of storefront signage, including posters, a new street sign, and a unique building wrap decal to help promote the brand for drivers passing by (photos coming soon).

To further promote the opening of the new retail store, we’ve developed several social media promotions and a Direct Mail piece to announce the Grand Opening.

Our project deliverables included:

Business Cards
Membership Brochure
EDDM Postcard (& Mailing)
Storefront Posters
Popup Indoor Banner
Corrugated Plastic Street Signage
Trade Show Branded Backdrop Banners & Frames
Mesh Awning Banner
Backlit Street Sign Vinyl
Exterior Brick Wrap Vinyl