The Vitamin Shoppe

Graphic Design, Print Production


    The Vitamin Shoppe

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Vitamin Shoppe’s Virginia-based distribution center is located just outside of Richmond, in neighboring Ashland, VA. Having undergone visual brand updates with internal design teams, VS needed to bring those changes to life through designed, printed, and installed marketing materials throughout their center.

Working with We Think In Ink (an Ashland-based print shop, who works regularly with VS), and Kin Art Wraps (Helm & Hue’s go-to graphics installation team), we on-boarded Vitamin Shoppe’s brand assets, guidelines, and worked with them to discover their goals and desired deliverables with their new signage and graphics.

Incorporating the themes of their brand, we created exterior and interior way-finding signage and branded graphics that focused on the themes of diversity, motivation, and progress. We then produced these materials on perforated, exterior vinyl and indoor wall graphics made specifically for drywall application.

Our project deliverables included:

Branded Exterior Graphics
Interior Wall Graphics + Murals
Interior Signage