Vital Knowledge Group (VKG) is a leadership training company, focused on helping companies and individuals grow through personal advancement in various high-stress situations with a focus on Nursing, EMS, and corporate scenarios.
Having previously developed a logo, Helm & Hue assisted VKG with the enhancement of their brand; incorporating and strengthening their tone of voice, imagery usage, typography and color direction, and overall visual presence.
With the brand in place, we dove into ensuring their services were written in a clear, compelling way that digested well through their digital footprint. Once finalized, design strategy began; discovering the right way to communicate through branded images and color.
Our project deliverables included:
Brand Style Guide Concept & Creation
Brand Tone & Imagery Positioning
Website Design & Development